There are various smaller reasons why Iphone gaming won’t do anything to DS gaming, but the big reason comes down to Blue Ocean and disruption. Gaming (of say DS and PSP standards, not cell phone gaming of like Pole-Position and Pac-Man) and cell phones do not go well together as the technologies tend to interfere with one another. Sometimes technologies don’t go well together. Apple may be an integrated hardware and software maker, but what type of software? Apple doesn’t make game software, and if it did, it most certainly wouldn’t be anything near of market impact like the Nintendo games. ”But Apple focuses on customer experience all the time!” Not for gaming. Dedicated handhelds can focus on maximizing the handheld experience.
The reason why cell phone gaming has made no impact on the dedicated hardware handheld gaming is because cell phones are primarily designed for the phone experience. Both the hardware and the software must be designed to maximize the user experience. A game system is all about the user experience.
Simply putting games on hardware does not make it a games system. But others are saying it making me think I have entered a Twilight Zone. The idea that Iphone could cannibalize the DS market is so absurd that I thought that the Apple tech writer who kept insisting on it was just being crazy Apple fan. At the latest Steve Jobs appearance, he revealed the second generation Iphone, the 3G, and everyone is currently applauding and going, “Hail! Hail! Hail!”
I wrote back to him, “ARE YOU STUPID?” But he kept repeating that Apple would going to cut into DS’s market.Īpparently, he had some inside information as news stories began to be released sensationalizing how Iphone might cannibalize the DS. He kept saying that Apple’s Iphone was going to cannibalize the DS. He was a tech writer solely for Apple and was pretty good at detailing Apple’s business moves and direction of the tech world in general. Many months ago, I got into arguments with an Apple fan.
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